Why Is Sales So Important?

Why Is Sales So Important?

Sales isn't just important. It's KEY.

Without Revenue a company cannot survive. A company can survive without HR, Admin, and Accounts etc (yes it may be in a mess, but it can survive). But without revenue / income, no company or business can survive.

Good Sales Professionals possess the following skills / attributes;
1. Communication Skills
2. Negotiation Skills
3. Rapport Building Skills
4. Relationship Building Skills
5. Emotional Intelligence
6. Analytical Skills
7. Depth of Knowledge across various fields
8. Research Skills
9. Strategic Skills
10. Ability to Think Outside the Box
11. Desire to Serve
12. Leadership and Management Skills

It's no wonder many of the world's top CEOs' and Business Magnates began their career in Sales - Steve Bulmer, former Microsoft CEO; Philip Green, Chairman, Arcadia Group; Carly Fiorina, former Managing Director, Hewlett Packard; Sir Alan Sugar, Business Magnate, Political Adviser, Media Personality; Aliko Dangote, Chairman, Dangote Group, and Africa's richest man.

The reason the Sales Profession has such a negative perception in Nigeria is because individuals and companies are not investing the necessary Time and Resources.

The Sales Profession isn't just something you saunter into in your spare time. It is a Profession that requires the necessary Technical Skills, Knowledge, Focus, Service, Dedication, Diligence and Passion.

There's no better way to prepare for leadership than a Career in Sales.