Three More Factors That Determine Customer Loyalty

Customer Loyalty not only still exists, but in today's world is even more sort after by companies in the know. Let's look at three other factors that determine Customer Loyalty. 1. Service Experience Service experience doesn't just refer to customer service experience, but the whole experience - right from the first point of contact with the sales person. Customers usually get attached to great experiences. An excellent example of this is Apple's Sales stores; right from point of entry - the way the store looks, the hip looking sales personnel, the feel of the devices in your hands - it's a wonderful experience, and you're rarely in a hurry to leave. Customers will go to any lenghts for great service experience. ‎
2. Relationship This is particularly important with Business to Business sales, and Investment type businesses. At a time when most brokers are offering next to zero management fees the only thing left to differentiate yourself from the rest is the strength of your relationships. 3. Brand How strong is your brand? What does your brand represent? During times of hardship, customers will usually go to the place where they feel most safe; the brand that guarantees getting what they need.