There's No Such Thing As A Perfect Sales Pitch

Many weeks ago I asked the question - "What is the Perfect Sales Pitch?"

Answer - There's no such thing as a perfect sales pitch. 

Your aim should never be to enter a meeting / presentation and talk your socks off. 

Rather, attend meetings / give presentations with the intention to Listen to, Understand, and Find Winning Solutions for your prospects' /clients' problems, needs, and desires.

This is especially important during periods in which many companies are experiencing financial constraints. Too many sales personnel go into meetings to sell the same products as their competitors without  thinking about what their prospects / clients actually need.

This is why I love today's tip by the Group CEO, Primera Africa Finance Group.

"Two things - Product and Approach. The product isn't necessarily what the client needs; and it's most likely the same product /service that everyone else is offering. Sales personnel need to take a lot more time to understand what makes prospects / clients tick."

Boye Olawoye, Group CEO, Primera Africa Finance Group