Building Your Brand To Increase Sales

Your brand is what people say about you when you're not there (with them).

In the same manner, the best way to find out how good a company's products and services are is to find out what people are saying about it.

Here are some questions for you to ponder on;

1. What's the brand of the company you work for?

2. What's your brand?

3. If you don't like your brand, then what would you like your brand to be?

4. Does your brand align with that of the company you work for?

5. Assuming you have, or are trying to build a brand that you like, how disciplined are you about sticking to it when times are tough?

The best time to cement your brand - both in terms of your own psychology, perception, and culture, as well as in the eyes, hearts, and minds of your clients and target market is during periods of difficulty. 
People naturally tend to abandon their aims and plans when times are tough.

Don't make such a mistake.

Dig in, persevere, and focus even more when times are tough. By doing so, you will not only strengthen people's belief and confidence in you and your brand, but also prepare the way to clean up (Sales-wise) when the economic climate improves.

Brand is important.

1. Focus on it at all times

2. Continue to build it at all times

3. Stick to it at all times

We will discuss Brands and Branding a lot more in the coming months.

Next week we'll look at a few of the many similarities between 'Sales' and 'Relationships' (boyfriend and girlfriend / man and wife etc).