Tuesday 3 March 2015

Four Ways To Effectively Apply Sales Psychology During An Economic Downturn




















 This is not about tricks and mind games.

What we're talking about here is Building Long Lasting and Mutually Beneficial Relationships based on Trust.

1. Self Worth - always remember that you're a very vital cog in your company's wheel. No company can survive without revenue.

Why is this important?

Because one of the first things to go during an economic downturn is Confidence. Bear in mind at all times that you are vital to your company's success.

2. Forget about what you're selling and focus on what Customers / Clients / Prospects are going through - their challenges and problems etc.

Ask them how things are going, and listen to them. Genuinely care about their success, prosperity, and peace of mind.
By so doing you are subconsciously telling them that you've got their back, and that they can trust you. Trust will always lead to more business.

3. Help them (Customers / Clients / Prospects) to figure out how to overcome their challenges.

4. In depth understanding of your company's products and services - The more depth of knowledge and understanding you have, the better your ability to Cross Sell, resulting in a far better chance of helping Clients / Customers / Prospects find Solutions to their problems /challenges.

Your aim is to Consistently Add Value by helping Clients / Prospects achieve their desired objectives.

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