How To Effectively Utilise Introductions / Referrals Effectively

The number one factor you must bear in mind at all times with regards to High Profile People is that they are extremely busy, and under an enormous amount of pressure; inundated with all kinds of requests, demands, and favours on a daily basis.

So if you're fortunate enough to get an Introduction or Referral, make sure you use the opportunity effectively.

Try as best to ensure that the Introduction / Referral isn't done via a hard copy letter. Letters generally lead to a slow process - having to go through PAs' first etc. There is a far greater chance of losing momentum if the Introduction or Referral is done via letter.

The best two forms of Introduction are via Phone or Email. Here's the best way to utilise each one.

1. Email
If your contact has introduced you to a High Profile Person via email, you should follow up this way;

-  Reply All - in other words when replying the original message (make sure you click on 'Reply All', so that both the person making the introduction and the High Profile Person see your reply).

-Thank your contact for the introduction.

- Introduce yourself to the High Profile Person by simply telling him / her your name, and how you can add value

- ask the High Profile Person when you can come and see her / him

Note - the high profile person will either tell you when to come and see him / her, or refer you to a subordinate that you are to meet with.

2. Phone
If you have been given the number of a High Profile Person, and he or she is expecting your call, the best process is as follows;

- send a text stating your name and the person that Introduced / Referred you, and tell them you will call them shortly.

Note - he or she will either not reply your text and simply wait for your call; or send a text asking you to call at a particular time.

- when you make the call, get straight to the point. Tell them Who You Are, What You're Known For, and How You Can Add Value.

Remember, these guys are extremely busy. They appreciate people that are 'To The Point', 'Precise',  and 'Focussed' in their approach.