Selling Yourself: Session 3

1. You Have What It Takes

There are two effective ways of subtly persuading a prospect that you have what it takes to deliver.

A. In-depth knowledge of your area of expertise. This enables you to listen, and converse in depth and at length. 

B. Subtly mention other companies that have had the same challenges as your prospect; and whose problems you were able to solve.

2. Your Loyalty Lies With Your Client and not your 'self'

Subtly let the client know that what matters most to you is his or her success. There's no better way of displaying this than listening and asking questions as against you blubbering on and on. 

3. What Matters Most To You Is Good Service and Delivery

A. Listen intensely - regularly paraphrasing some of your prospect's main points / concerns / objectives, so as to convey to him your undivided attention. 

B. Once the client gives you the go-ahead, go over the main points with him again in order to send a subtle message that what matters most to you is doing a thorough and excellent job, and not the money. 

Successfully learning how to convey all of the above will lift you up to a whole new level of Mutually Beneficial Relationships, Consistent Sales, and Great Success.