Because the present liquidity crisis is affecting all spheres of society - working class, middle class, rich, and super rich - the economic climate is actually harsher than it was in 2008/9.
- Banks are not lending
- FMCGs are holding on to their cash
- Those with illicitly acquired funds cannot spend for fear of being probed
- Investors are running in the other direction
And yet you must continue to nurture prospective clients and grow business relationships in the hope that they'll eventually give you money.
But where and how do you draw the line between being consistent and being a pest?
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