Three Reasons Why You Should Never Exaggerate When Selling

The temptation to exaggerate in order to seal transactions can be huge. But more often than not exaggeration will land you in trouble.

Here are three important reasons for resisting the temptation to exaggerate.


1. You'll Eventually Get Found Out

Whilst your exaggeration may enable you to get the sale, it won't be long before the client finds out that your product / service is not as good as you made it out to be. Once this happens you lose respect, the client resents you, and will most likely tell anyone in his or her network to stay clear of you.


2. Your prospect wasn't born yesterday

Exaggerating your product or services' success can often lead to you not getting the sale.

Why?

Because your prospect wasn't born yesterday. If she suspects that you're exaggerating then she'll naturally assume that you'll do anything for money. Once this occurs any hope or semblance of trust has vanished. Once trust is gone there's no hope of doing business.


3. Loss of Credibility

Constantly exaggerating what your product / service can do leads to people not taking your word seriously. In other words you lose Credibility. Remember, in sales you often have to sell yourself first before you sell your product / service.

Always remember that you're in Sales / Business for the long haul. Therefore take your credibility and reputation very seriously.