A Very Happy New Year To You
Let's begin with the realities on ground.
1. The economy is at a standstill.
2. Companies are intent on holding on to their money as against spending.
3. The economic outlook for 2016 is gloomy at best.
So in all likelihood many companies/sales people will be chasing the same clientele with the same service offerings.
The key to ensuring they choose you and not your competitors lies in your ability to set yourself apart from the rest.
How?
Two effective ways in which to do this are;
1. Focus more on what prospects / customers need as against offering them what you have, or what you think they need. This means taking the time to do your research via fact-finding meetings.
Listen, Listen again, and Listen some more.
2. As well as delivering what they need, provide a Free Value Added on top.
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