When I asked a cross section of business leaders and corporate directors what they want most from their sales staff almost all of them included Initiative and Creativity in their list of desires.
Initiative
Initiative in Sales means sensing an opportunity and seizing it before it goes from hot to cold. In other words doing something without waiting to be told. So long as you're not doing anything illegal, unethical, or against your company's principles or regulations, always be ready and willing do whatever it takes to get the best result for both your client and your company.
Creativity
A friend of mine who is the Group Executive Director of one of the leading Financial Services companies in Nigeria told me a few weeks ago that their company designed a two day retreat entirely on playing games that would lead to their sales staff being more creative.
Creativity is recognising what prospects / clients desire and need, and identifying novel and different ways of helping them attain it. In an economic terrain that is undergoing acute financial constraints, an ability to be creative is key.
No comments:
Post a Comment