Overcoming A Negative Brand

I was asked the following question a few days ago;

"What if people don't like the company whose product you're selling?"

This is an Excellent question. 

How does one overcome a negative brand?

The answer is 'Communication'. 

There is absolutely nothing that cannot be overcome.

Communication must be both Internal and External. 

External

1. Listen to prospects' / clients/ customers' grievances about the company you represent. 

2. Put yourself in their shoes and try to understand why they see the company you represent in a negative light.

3. Speak with your colleagues to confirm whether they're  getting the same negative responses. 

Internal

1. Prepare a Constructive Report, detailing what prospects and clients are saying about the company you represent, and the reasons behind their sentiments.

2. Present your report to your team lead, management team or the relevant decision makers.

Understanding why people view your company negatively presents an opportunity to address the situation from the route. 

A negative brand is a huge obstacle to Sales. One cannot force people to buy. But by listening to your target market and communicating effectively with the necessary departments / individuals within your company it can be overcome. 

The key is a willingness to Listen. 

The best salesmen / women are the best Listeners. 

The geatest leaders are the best Listeners.

The greatest negotiators are the best Listeners.

The best companies Listen to their target market.