Tuesday 26 May 2015

Selling An Unwanted Product



A Product that adds no value leads to certain scenarios.

Such as;

1. Selling blindly to anyone and everything, and foolishly hoping that luck wins the day,

2. Begging prospects for favours.

But for how long can one continue to sell blindly or beg relations and friends for favours?

If your product isn't selling then it's time to do two things;

1. Find out why the product isn't wanted,

2. Make a decision to go back to the drawing board if necessary

The two questions you should always ask yourself are;

1. What is my target market?

And 

2. What are their needs and wants

Your aim should always be to Add Value and Provide Solutions.

And if you're not the business owner, then gather the necessary data / evidence, and present them to your bosses. 

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