Selling An Unreliable Product

 So how does one sell an Unreliable Product?

There are two answers to this.

1. With great difficulty

And

2. You don't

Customers / Clients want reliability, and as such the quickest way to lose customers is via product or service inconsistency.

The only way to resolve this is to iron out all the deficiencies in order to present Prospects / Customers with a fail-proof product / service.

Once again, Communication is key. Let your management team know what prospects / clients / customers are saying about your product / service. By doing so your company has an excellent opportunity to address the issues / problems and turn things around.

In as much as it is only a matter of time before prospects / customers switch off altogether, an unreliable product may as well be no product at all.

Remember - Sales is the first line of Customer Service.

1. Rather than argue, make excuses, or try to manipulate, Listen to Prospects' / Customers misgivings about your company's product.

2. Convey your care and concern by assuring them that you will relay their concerns to management.

3. Relay the complaints to management and be a driving force for continuous improvement.


The two worst things you can do are;

1. Ignore the complaints and keep trying to convince people that everything is just dandy.

And

2. Assume that your managers won't listen to you. Trust me - somebody Will Listen.

Heads of organisations want people who are passionate about their company's success around them. Your determination to do everything possible to improve your company's product, thereby ensuring customers' / clients’ satisfaction amply demonstrates your passion for the company's success.