Phone Pitch, Referrals, Letters, and Office Meetings are the more conventional ways in which to approach / meet prospects. But in a market that is harsher than many could have predicted or expected isn't it time to ditch the more conventional methods and try something a little more creative?!
Trying to sell in a market wherein there are so many selling the same products / services to the same set of people is an unenviable task; but there are ways you can gain advantage over your competitors.
