Dress In Line With Your Brand

There are many similarities between Sales and Dating / Relationships. 

Imagine for a moment that you're at an evening soiree of sorts; with a fine array of people - all looking splendidly gorgeous. But all of a sudden your eyes pinpoint someone that you take a particular liking to. 

Why?

Could be the eyes, the hair, the smile, the outfit; could be any number of things. This person simply stands out from the rest. Somehow you can tell what kind of character he or she is by his or her clothing and demeanor. 

More often than not it's because there's something a little different about that person.

In the same way in Sales / Business, it's good to have your own personal style - something that makes you easy to remember. But this doesn't mean you should dress waywardly. It simply means adding your own personal touch to an item of clothing - be-it your tie, skirt,  shoes, dress, scarf, socks, shirt, or blouse. 

1. Identify your personal brand

2. Dress in line with your brand

Doing this enables you to walk in line with who you are, which in turn enables you to be an even more powerful version of yourself; thereby giving you the confidence to Build Rapport with people more easily and more quickly.