The world is fast changing. Merit, technique and skills are coming more to the fore.
It is therefore important to be knowledgeable about your products and services - what they offer, their value added, and why; your competitors’ products and services – what they offer, their value added and why; the sector / industry in which you work; how the economic conditions are affecting your sector and your target market.
Knowledge enables you to know how your product / service can add value.
Knowledge also enables you to sell with confidence and passion.
Yes, you look great but looking great without substance is a fleeting advance at best.
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