One of the most frequent complaints I hear from Sales People during classes is this;
"People don't like the product. It simply doesn't meet their needs. But our bosses still expect us to meet our targets."
What's the solution?
First of all don't fear rejection. A rejection presents you with a Fabulous Opportunity to Significantly Improve.
If your Product / Service doesn't meet the needs of your Prospects and Clients, then you need to do three things.
1. Find out why it doesn't meet their needs.
2. Find out exactly what you Prospects and Clients need.
3. Inform the Relevant Decision Makers at your office / company.
Sales is not only the first line of Customer Service, but quite often the first line of Research and Development.
Evidence - based Belief in your Product's / Service's Ability To Satisfy Prospects' / Customers' / Clients' needs can be the difference between walking into a meeting / presentation in Confident Expectation of a Positive Outcome, and walking in simply hoping to get lucky.
No comments:
Post a Comment