Buying is both an Emotional and Psychological Phenomenon.
Ideally the whole Buying Experience should be a Positive One; one that leaves a good taste in the buyer's mouth, so to speak.
As a Sales Person your aim should always be to Make the Whole 'Buying' Experience a Positive One - with a Feel Good Factor.
How to do this?
1. Ensure your Product / Service Delivers from the get-go
2. Stay in close contact with the prospect - Before, During, and After the Sale
3. Continuously Evaluate and Re-evaluate your Product / Service to ensure that it's the best Solution For Your Prospect / Client
4. Continuously look for ways in which your Product / Service can Add Even More Value
All the above do two things;
A. Show that you are Fully Committed to your Prospect's / Client's Success
B. Shatter the Prospect's / Client's expectation that you're just about the sale; thereby creating a path of Trust, More Business, and Loyalty.
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