Dedicated to Empowering Sales Professionals, Sharing God's Grace and Discussing Current Affairs
Monday, 18 May 2015
Never Misrepresent
Just as you should never manipulate a client in order to get a sale, you also shouldn’t misrepresent - ever.
Misrepresenting can be anything from not being honest with regards to a product’s capabilities, to the extent and coverage of your service, to guarantees or warranties.
Basically, if you can’t do it, or your product can’t do it, don’t claim otherwise.
Misrepresentation will always lead to trouble – both for you and your company.
Stay Clear of It.
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