How do you sell a product that nobody seems to like?
Answer - you can't.
There are various reasons why prospects may not want a product / service.
1. The product / service doesn't meet their needs
2. The product / service doesn't add any value
3. Negative brand
4. Product / Service is deemed unreliable
Let's talk about 'meeting needs' today.
The key to ensuring your product / service meets prospects / customers needs is to be Customer Centric in everything you do.
You can't force people to like your product. Far better to listen to why they don't like it. Never fear the word 'No'. When people say no to your product / service it gives you the opportunity to ask them why they're saying no; thereby giving you the opportunity to either improve your product or come up with something that they actually need.
Sales / Business is a 'going concern'. The aim is to Build Businesses and Reputations. Hence a 'quick buck' mindset should never be part of the equation.
Be Customer Centric at all times
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